Capture The Opportunity. Over 30 million, or 10% of Americans, currently tan. Industry pundits say this could grow to 60 million within the next decade. Expand your salon today and reap the benefits of this growth!
- In 2007, this industry generated $5 billion dollars.
- 78% of the existing tanning salons are considering expansion, indicating that other salon owners also see huge growth potential.
- The recent introduction of patented technologies are paving the way for wider application of UV-light based products to capture vast new market segments, such as the baby boomers.
Grow With the Market Leader. Ergoline salons earn more revenue, have higher brand recognition and greater brand loyalty.* Part of the reason for excellence in performance for Ergoline salons is the in-depth FREE assistance we offer to help you grow your salon, whether you choose to expand an existing location or open new locations.
- Operational Improvement Analysis. In-depth understanding of the factors that separate the highly successful salons from the rest of the pack allows Ergoline distributors to quickly identify revenue growth and cost savings opportunities in your existing operations.
- Growth Approach Assistance. This includes market demographics analysis and location profiling to help you decide how to approach growth, whether through opening new locations or expanding your existing location. This is a critical analysis as the industry attracts increasingly diverse market segments, all with different needs and expectations.
- Return On Investment (ROI) Analysis. Financial experts will provide the analysis necessary for any financing you may choose to obtain, and also to help you fully understand your opportunity.
- Break-Even Analysis. Ergoline helps you set appropriate and measurable revenue targets, making revenue goal attainment more likely for each of your new or expanded locations.
- Salon Design and Layout. By customizing your salon based on your location and target market, you will maximize revenue production. As the industry continues to grow and mature, clients have increased expectations for the salon experience, and it becomes highly profitable to have salons dedicated to specific market segments. Ergoline brings this leading edge marketing knowledge to your benefit.
- Equipment Mix Selection. Often overlooked, this element will help you to maximize appeal and draw while eliminating overspending on unnecessary or inappropriate equipment. Many salon owners have learned the hard lesson that inferior equipment either did not attract or did not retain clients. Ergoline leads the industry in equipment in all classes, and helps you select the correct mix for your target audience.
- Product Mix and Pricing Strategy. Learn best practice from Ergoline’s industry knowledge of salons that significantly out-earn the average.
- Marketing Support. For both your launch and your ongoing operations, Ergoline offers unparalleled materials and processes necessary for customer acquisition, maximum per-customer sales and high retention.
- Post-Launch Support. Ergoline offers unparalleled technical service, parts and lamps, as well as training and an internet-based knowledgebase.
- Financing. Ergoline’s in-house financial assistance and leasing programs help many salon owners install equipment that will yield the highest payoff, which paves the way for maximum return on your investment.
- Tanning Salon Software. Labor intensive service operations that require managing a high volume of clients are simply more efficient when operations are computerized, and you will achieve a higher return on dollars invested in your operations.
Download market & industry information to learn more about trends & opportunities
Sources: lookingfit.com, Ergoline conducted research
* Independent research conducted by Mind’s Research, 2007 |
